Tishman Speyer tasked MATTE with creating a temporary exhibit at the iconic Top of the Rock, in the heart of Rockefeller Center, as the experience went through construction throughout 2023.

From the RFP phase through to the execution stage, the team took the ask even further and developed “New Frontiers,” a 360 integrated campaign drawing from Rockefeller Center’s storied origins while spotlighting a new generation of New York City’s digital artists.

From the ground floor through the 69th floor, the multimedia immersive experience includes kinetic sculptures by BREAKFAST Studio, rotating digital art sold as NFTs, a custom virtual drone selfie incorporating sweeping Manhattan views, & more.