We worked with Jose Cuervo to develop a brand platform that establishes Cuervo Cristalino as the tequila that “sets the night in motion.”

The team developed Cristalino Nights - a scalable series of traveling parties bringing the fun and friendly spirit of Cuervo to nightlife scenes in major markets, featuring A-list headliners, PR amplification, and influencer strategy.

We launched the platform with flagship activations in Miami and Los Angeles, which became the model for regional markets to replicate at scale.