To celebrate Bacardí’s first year as the official spirit of the MTV VMA’s, the brand tasked us with creating a Speakeasy-style retail pop-up and party.

In the front of the space, we created a vintage shop experience that paid tribute to the co-evolution of street style and hip-hop throughout the last 50 years, including a retail experience stocked by Stadium Goods and Metropolis Vintage. As guests entered the “fitting room,” they were welcomed into a jungle hideaway where Bacardí cocktails flowed and hip hop pioneer DJ Premier kept the crowd dancing all night.