BACARDÍ and Stadium Goods tasked us with creating a one-of-a-kind party experience as part of their “Do What Moves You” campaign, tying to festivals and tentpoles throughout the year.

We created a “SNEAK3ASY” - Attendees were welcomed at the storefront with custom merch, interactive AR mirrors, and customizable NFT sneakers co-designed by streetwear icon Jeff Staple. The experience featured a secret entrance marked as the “stockroom,” where guests were led to a Caribbean-inspired BACARDÍ party, with DJ sets from Myles O’Neal and designer Heron Preston.